With a 20+ year track record, there’s nothing I haven’t ideated, concepted, written or creatively led.

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With a 20+ year track record, there’s nothing I haven’t ideated, concepted, written or creatively led. *

B2B MARKETING

  • EVENTS

  • MARCOM

  • SALES & EXPLAINER VIDEOS

  • EMAIL

  • NEWSLETTERS

  • WEB/UX

DTC MARKETING

  • DRTV

  • SOCIAL

  • EMAIL

  • WEB

  • PARTNERSHIP

BRAND ADVERTISING

  • PRINT

  • BROADCAST

  • RETAIL/SHOPPER

  • OUT-OF-HOME

  • EXPERIENTIAL

  • PROMOTION

  • PARTNERSHIP

MY CREATIVE CAREER has been blessed with many exciting opportunities and fascinating clients. From on and off-premise activations for beer, wine & spirits brands (Diageo, Gallo, Deutsch, Delicato), to retail and promotional campaigns for Bic shavers. Recently I’ve been leading creative strategy and often developing full 360 campaigns for DTC companies like Sheer Science (Plexaderm and Dekliderm anti-aging skincare); IMBXX (supplements and blood testing for Fibromyalgia); Particle for Men (anti-aging skincare); Wellue Technologies (medical wearables like ECG and blood pressure monitors). My recent consultancy for DTC start-ups, BUTTER, put me deep into the heart of developing marketing approaches for nutraceuticals, cosmetics, hair care and others.

I enjoyed a nice stint creating OOH/transit/digital campaigns for New York City’s MTA - the opportunity to reach and influence thought and behavior of over 8 million daily commuters was awesome! I also accrued great experience developing ridership campaigns for municipal transit around the country including Chicago Metra and DC Metro.

Did some great work for the Frozen Food Round Table to change perceptions about frozen food among younger grocery shoppers. Foster Farms continued my engagement in frozen food marketing, helping drive awareness and purchase of their broad line of poultry products (even getting them up on Walmart.com for the first time). Moving from poultry to potatoes (can’t have protein without some starch!) created the first branding for Red Potatoes (client: Black Gold Farms) - again influencing perception and behavior.

Worked on pet food (Hills Science Diet), toothpaste (Colgate), social cause (Wounded Warrior, Feeding America), b2b marketing, technology from start-ups to biggies (H-P,Seagate, Palo Alto, Nutanix) with an emphasis on enterprise networking and cybersecurity. Changing brand attitudes and driving purchase across every media platform (digital, social, retail, print). Plus there’s a lot more to view - including animated banners, a few social and newsletter examples as well as some of my recent video work (in the video section). So browse and let me know what you think. Or even better - let me know how I can help.

- HOWARD

New positioning for red potatoes (Copy)
Creating new positioning for red potatoes (Copy)
New Campaign for Red Potatoes to increase usage for flavorful recipes
Red Potatoes Holiday Campaign (Copy)
Wellue Portable Blood Pressure - Transit Ad
Wellue ECG Monitor Display Campaign
Chicago METRA Billboard and Ad Campaign
chicago METRA Billboard and Ad Campaign
Chicago METRA Billboard and Ad Campaign
Inside a subway train with advertisements on the walls, featuring titles like "How Does a High-Tech MTA Help Me" and "Can My Phone Make the MTA Move Faster." The train has blue seating and metal handrails, and the view shows an empty platform through
A woman in a gray hoodie stands in front of three colorful digital display advertisements on a subway station wall. The displays ask questions about technology and include images of a smiling man and a young boy.
Bus shelter with a digital advertisement MTA "Questions" campaign.
In-station ad campaign featuring large interactive digital display wall with various questions and images of people's faces.
Three smartphones displaying Instagram posts featuring people on transit. The first shows an older man on a bus or train with a green question mark overlay, with a caption about improving the MTA system. The second shows a young man with a backpack o
Human Rights Campaign in subways (Copy)
Track Cleaning Campaign for MTA (Copy)
Re-positioning Metro-North Rail Road (Copy)
New app introduction (Copy)
Social Awareness Campaign for launch of MYmta app (Copy)
System-wide campaign introducing new app (Copy)
MTA myMTA App Launch Campaign
Frozen Food Category Campaign (Copy)
Frozen Food Category Digital Marketing (Copy)
Foster Farms March Madness Campaign (Copy)
Driving seasonal relevance (Copy)
Foster Farms B-T-S Walmart (Copy)
Foster Farms New Product Intro (Copy)
Applying positioning to merchandising (Copy)
Leveraging cause to drive retail support (Copy)
New Marketing Campaign (Copy)
New Marketing Campaign (Copy)
Supporting exhibition (Copy)
A poster showcasing architecture and design influences, featuring images of modern buildings, including a Xerox building model, and listing notable works like Central Park Zoo, Deutsche Bank headquarters, and Oakland Museum of California, with inform
A digital newsletter for Cortex Symphony 2021 Security Operations Summit, highlighting breakout sessions, news, and keynotes, featuring logos of Pfizer, Palo Alto Networks, and Cortex, with images of four women cybersecurity experts and event details
Digital newsletter for Palo Alto Networks' Ignite 2020 conference, with details about event features, dates, resources, and speaker highlights. Part of a large initative I was part of to drive event registration.
Created colorful new graphics and advertising banners for Seagate's Replica backup service with playful animal and character illustrations and slogans.
Seagate GoFlex Portable Hard Drive Campaign (Copy)
Seagate GoFlex Hard Drive Campaign (Copy)
New Website to Drive Blood Testing
New website to drive supplment trial
Wellue ECG Monitor Animated Display Ad
Wellue ECG Display Display Campaign
Wellue_Display_30SecondTest_300x600_S.gif
Kirkland Bath Tissue Ad Campaign
Kirkland Bath Tissue Ad Campaign
Kirkland Bath Tissue "Costco Connections" Center Spread
Kirkland Bath Tissue DM Door Necker
Hills Science Diet Ad Campaign - Flexibility
Hills Science Diet Campaign - Adventure