https://www.davidsoncreative.online/portfolio daily 1.0 2026-01-04 https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1728235452467-8G8TY3KWXR32CY5XPI77/image-asset.jpeg portfolio - Wellue ECG Touchscreen Monitor Ommni-channel campaign to drive brand awareness and product sales. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1728235452467-8G8TY3KWXR32CY5XPI77/image-asset.jpeg portfolio - Wellue ECG Touchscreen Monitor Ommni-channel campaign to drive brand awareness and product sales. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1728311064151-5CNTEGR4EXAQY8HVG4LI/image-asset.jpeg portfolio - Wellue ECG Touchscreen Monitor Part of a 360 campaign across digital and social to create awareness and drive purchase for anyone interested in fast, accurate. take anywhere heart health monitoring. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1728311981499-AYHGQKWVCO5KE3MB4E0D/image-asset.jpeg portfolio - Wellue ECG Touchscreen 300x250 Digital Ad Part of a 360 campaign across digital and social to create awareness and drive purchase for anyone interested in fast, accurate. take anywhere heart health monitoring. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544041811577-CFEQF51ZC7CKC6EMWLUK/RV+celery.png portfolio - Creating new positioning for red potatoes Commodities rarely get marketing support. But Black Gold Farms, one of the leading producers of red potatoes, was interested in driving greater usage of red potatoes and securing merchandising at retail. So developed a compelling campaign that used irreverence to convey the many uses for red potatoes under a thematic of “REDVENTURES”. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544041863241-B3O8YY1OLR39OQ0VX4Q2/RV_cook.png portfolio - New positioning for red potatoes Commodities rarely get marketing support. But Black Gold Farms, one of the leading producers of red potatoes, was interested in driving greater usage of red potatoes and securing merchandising at retail. So developed a compelling campaign that used irreverence to convey the many uses for red potatoes under a thematic of “REDVENTURES”. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1702325263870-U7RD4YQNSZHUPGD0M2S5/3+posters_MTAquestion.jpg portfolio https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1702323326665-PJJXVU63K6HTD6AP98N3/SubwayCarPosters_MTAquestion.jpg portfolio https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1702323354277-QQJCUNW1PJ21GS78ORKQ/bus+shelter_MTAquestions.jpg portfolio https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1702323487075-SL6Z5ZV3WLTZT5OTVQIU/QuestionsWall_MTA.jpg portfolio https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1702323500762-26BWGXC9IR7XSGS1SV3J/SocialPosts_MTAquestions.jpg portfolio https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544033239595-ZYFB2CKJHFHPSIOEF0BQ/18MTAH-233+HumanRightsInitiative_OTGH.jpg portfolio - Human Rights Campaign in subways https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544033340526-GFGPNB0W97QTU1330OA2/18MTAH-213_VakTrak_Posters_R2_C+copy.jpg portfolio - Track Cleaning Campaign for MTA https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544043225216-4QIXFX27PZMSZA7KLRIC/Screen+Shot+2018-09-28+at+7.58.58+PM.png portfolio - New app introduction A very cool but challenging multi-platform campaign to introduce an all-in-one app from the MTA. helped guide campaign from focus group to execution. Task was to convey all the functional benefits to provide reason to download and use. Campaign deployed across all transit systems - NYC Transit, LIRR and MNR - and across all media including trains, buses, subway stations, Grand Central Station, social. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1661376980857-QK5XHC2HP36KZ84QFJFZ/image-asset.png portfolio - Social Awareness Campaign for launch of MYmta app https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544111244329-HD42RH3XZMG97WBUJYBX/MTA_Bus+Digital+Screens+OBAV_Vianova_1920x1080+copy.jpg portfolio - System-wide campaign introducing new app A very cool but challenging multi-platform campaign to introduce an all-in-one app from the MTA. helped guide campaign from focus group to execution. Task was to convey all the functional benefits to provide reason to download and use. Campaign deployed across all transit systems - NYC Transit, LIRR and MNR - and across all media including trains, buses, subway stations, Grand Central Station, social. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1545339827886-I4SG57SPFWBH2RGYJF5U/MNR_TReeTrimming.png portfolio - Re-positioning Metro-North Rail Road No this was not the campaign finally selected - but believe it would have been the better campaign to engage passengers to convey all the areas of improvement to ridership experience being delivering by Metro-North. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544033644784-9G9WUX4O2NTLSCGXLCZN/AFFI-14-006_IronMan_Peak_GEN+copy.jpg portfolio - Frozen Food Category Campaign https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544033688516-7YSHSQCQ5LNJLDU9YVOL/AFFI_300X250_sandwich_animated%5B3%5D+copy.gif portfolio - Frozen Food Category Digital Marketing https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544033831488-7LVLEULKPFIBQG5A3ZVA/BB+Talker.png portfolio - Foster Farms March Madness Campaign This demonstrates the power of an integrated multi-platform campaign. To get share of stomach among male millennials during this key snacking period, we created a mobile game while deploying the full game of shopper touchpoints - POS with QR code, digital media driving to digital coupon galleries at key retailers, market-centric social influencer campaign and of course the mobile game. Secured disproportional sales vs Tyson and other frozen snacks while demonstrating marketing to key customers. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544108071863-44AAYZ3YPU24WJX41P25/FF_RYR_300x250_Kroger_2.00.gif portfolio - Creating a new meal solution https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544108215620-I03YIHCZFRJSTT542BT1/image-asset.gif portfolio - Driving seasonal relevance https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544033880258-HV48KOTOLKG2XSH7BXW2/BTR+Webpage.png portfolio - Foster Farms B-T-S Walmart https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544033953683-3UVTA7W6X1PKRR0AN0YD/FF_Poppers.png portfolio - Foster Farms New Product Intro https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544034708540-QGYBDD08J337VH6OKNWI/POTATO_Ironman_Page_1.jpg portfolio - Red Potatoes Holiday Campaign https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544042526582-O92OQF5EDHR7JUUDBDJ6/RV_bin.png portfolio - Applying positioning to merchandising https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544042017530-RLM04JOIMVX6I5Z5QGWB/MX_walmart.png portfolio - Leveraging cause to drive retail support https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544042196690-F7GWI4FCMKWJC29P9TET/Screen+Shot+2018-12-05+at+2.46.03+PM.png portfolio - Brand re-positioning https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544043106999-N98OXXGSDWQ68FQK69S0/Screen+Shot+2018-12-05+at+2.46.34+PM.png portfolio - Brand Re-positioning https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544042792847-9OLNLPSSPVVUXOES7DSD/OpticWhite.jpg portfolio - New Marketing Campaign https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544042860850-WQKIR0IH5E6QB0XOZKIR/CT+Stop+Start+Print+w+Revised+Germ+Scans.jpg portfolio - New Marketing Campaign https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1545231458467-KEOI5PMZ867A6V4EJZDR/image-asset.jpeg portfolio - Colgate Total Animated Banner [click2play] Click to play https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1545155104025-ZFQ2IX9M93654UDZA00J/uploaded-file-08675.jpg portfolio - New product benefits campaign https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1621261610557-MR08OYP4PIKMTM2OYXPG/image-asset.jpeg portfolio - Palo Alto Anti-Malware Install for North Dakota School System Used North Dakota students to tell other students it was okay to install this important software on their school-supplied chromebooks. Even features a cameo from the Governor! https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1618265626207-4Y627YM05XEPJI08Q0RQ/image.jpg portfolio - Instabase Overview Helped growing company refine their message while creating first ever overview video. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1550096249750-ZPMXPIM20N284RZ35MT3/image-asset.jpeg portfolio - Explainer Video for Communication Technology [click2play] Serving as Creative Director for Two River Pictures, I concepted, scripted and supervised the animation of this introductory video while directly servicing their client, Acacia Communications and making understandable their optical interconnect technology. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1550091827167-SKIHKWSYOSADYW6QWTKV/image-asset.jpeg portfolio - Product-Specific Explainer Campaign [CLICK2PLAY] Created a series of 8 videos as Creative Director for Two River Pictures and their client, Cision. Used a mix of footage for templated open and close, then custom motion graphics to tell each story and create a simple and clear campaign they could share on their social platforms and in new biz efforts. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1578671079086-6JGLJIG5E3MAJQ60DI9X/image-asset.jpeg portfolio - ASSA ABLOY "I AM" Corporate Values Video [click2play] One of a series of three videos to convey three areas of corporate philosophy and reflect the global nature of the world’s leading provider of access solutions. Produced by BKRY in Stockholm. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1556903487025-GET7US7AP1K0MG5CM6K4/image-asset.jpeg portfolio - ASSA ABLOY "PURPOSE" [click2play] One of a series of three videos to convey three areas of corporate philosophy and reflect the global nature of the world’s leading provider of access solutions. Produced by BKRY in Stockholm. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1545246054928-ZH0CZLM3Q7ZC0H19OWE2/image-asset.jpeg portfolio - New Product Campaign for Social Media [CLICK2PLAY] Serving as Creative Director for Two River Pictures, we developed a campaign for client Nutanix that used visual analogy to convey the benefits of their partnership with Lenovo for uses on social media and their respective websites. In a category rife with daily dry “explainer videos”: that largely use motion graphics, this stood out for it’s evocative imagery and story-telling. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1578670914091-QV69RZ5JSTMKT7DRT3G7/image-asset.jpeg portfolio - IronNet Company Story - Cyber Warfare is the new battleground [CLICK2PLAY] A 2 minute “history of warfare” leading to the current need for a collaborative approach to cybersecurity. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1545245997691-FUQGPKES6LBLXVA5C4WZ/image-asset.jpeg portfolio - Awareness Campaign for Cybersecurity Product [CLICK2PLAY] Serving as Creative Director for Two River Pictures, we developed a video for client T-cell that told their product story with a light-hearted tone and engaging use of motion graphics. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1620759175388-P6NBPMHMKLJHYBNAS11I/image-asset.jpeg portfolio - NUTANIX Subscriptions Promoted business benefits of migrating from lease to subscription for Nutanix enterprise software. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1545157086247-BJ2BX6G9FNWYAXC1EC8B/image-asset.jpeg portfolio - Seagate Hard Drive Story [CLICK2PLAY] https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544042351941-MR6QGO4N20JVCNWNNMUR/Roche_6x9card_1.7_Page_1.jpg portfolio - Supporting exhibition https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544042962595-15MHHUADIS5KVLO0YXA6/Roche_6x9card_1.7_Page_2.jpg portfolio https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1545167626481-3HMP60FPG47Z40QHAOEI/Screen+Shot+2018-12-18+at+4.11.46+PM.png portfolio - Kevin Roche, Architecture As Environment Exhibition [CLICK2PLAY] https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1545156690669-2UMHLK8LAJIAIGO3JUQA/Eero+Thmbnail.png portfolio - Eero Saarinen Exhibition and Tour [CLICK2PLAY] https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1661440048424-6DQF6ZUZBEJSBKLJVTGR/image-asset.png portfolio https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1661440084184-6KOR682K93F0Q7KJQDIU/image-asset.png portfolio https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1703271856232-AHI0KGKUG8VU0AFV0UQZ/image-asset.jpeg portfolio - Seagate GoFlex Portable Hard Drive Campaign Integrated campaign for Seagate portable drive to promote emotional benefits at Best Buy. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1703271905340-5IZ2C84A1TL8V06BQ8MJ/Seagate_Header_Comps_Page_3.jpg portfolio - Seagate GoFlex Portable Hard Drive Campaign Part of full launch campaign to introduce storage solution features through emotional benefits. Campaign ran in Best Buy stores and across digital and social media. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1703356458817-FZ9ROEUGBKPIWL4V7388/Seagate_Header_Comps_Page_1.jpg portfolio - Seagate GoFlex Hard Drive Campaign Developed full campaign for Seagate’s leading edge hard drives for deployment in Best Buy stores and across digital and social media. https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1703272778660-0RIBMS8XT05NGQJZ5V8I/Seagate+style+guide_dockstar_Page_14.jpg portfolio https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1754404465112-N139Z1LRBGO69GDPJA0C/image-asset.jpeg portfolio - IMBXX "Say No" DTC Supplement [Click to Play] https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1767537313143-DC0BD865I5QO1SXEQ6XK/image-asset.jpeg portfolio - Micro Technologies Dairy Solutions A mini-story about the ways MicroTech’s feed technology helps modern ranchers improve feed efficiency and manage margins to keep their family businesses continuing while helping feed the community and the world more economically. https://www.davidsoncreative.online/new-gallery daily 0.75 2024-10-27 https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1655413938372-TXWE2KF0TDKBRBJWRIAY/image-asset.jpg clients https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1655413660513-UOITHEMMPETTIBUFAERW/image-asset.png clients https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1545167909175-TUWZAGFB6VPA37ZUCCCN/FF+logo.png clients https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1655413641756-NF4D7SQ2AEZTT6797EOP/image-asset.png clients https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1545169637827-IJWC8AEJFY7P13582XH6/logo_FosterFarms.png clients https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1545169662551-EG0W9FKWSJ7OWV7TKNCZ/RvoMxcDA_400x400.png clients 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https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478878729961-C9RTSR8EXSNDBUH18SPF/Scene-12-cover.jpg MTA This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478878729961-C9RTSR8EXSNDBUH18SPF/Scene-12-cover.jpg MTA This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478883471083-A0SA5TKBYL6K9SLQXT3S/Scene-7-credits.jpg MTA https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478885865144-ADNCSOPLJIWXSVKS8EU3/Scene-4-toc.jpg MTA https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478878728348-EJB6I4ONP5N39W95MXTR/Scene-5-creativity.jpg MTA https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478878730049-FLX9OP596W4XL5Q7797Q/Scene-9-universe.jpg MTA This is the image caption — use this space to describe the image above 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