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  <url>
    <loc>https://www.davidsoncreative.online/about</loc>
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    <lastmod>2026-08-09</lastmod>
    <image:image>
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      <image:title>about</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544114752330-5SF1SKU1YD2TFR887FRS/images.jpeg</image:loc>
      <image:title>about - howard davidson</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544114752330-5SF1SKU1YD2TFR887FRS/images.jpeg</image:loc>
      <image:title>about - howard davidson</image:title>
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  <url>
    <loc>https://www.davidsoncreative.online/portfolio</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-08-10</lastmod>
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      <image:title>portfolio - New positioning for red potatoes (Copy)</image:title>
      <image:caption>New positioning for red potatoes Commodities rarely get marketing support. But Black Gold Farms, one of the leading producers of red potatoes, was interested in driving greater usage of red potatoes and securing merchandising at retail. So developed a compelling campaign that used irreverence to convey the many uses for red potatoes under a thematic of “REDVENTURES”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544041811577-CFEQF51ZC7CKC6EMWLUK/RV+celery.png</image:loc>
      <image:title>portfolio - Creating new positioning for red potatoes (Copy)</image:title>
      <image:caption>Creating new positioning for red potatoes Commodities rarely get marketing support. But Black Gold Farms, one of the leading producers of red potatoes, was interested in driving greater usage of red potatoes and securing merchandising at retail. So developed a compelling campaign that used irreverence to convey the many uses for red potatoes under a thematic of “REDVENTURES”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/e9f64dfc-05f4-4f89-97f0-2e787f955eca/RV_carbs.png</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>New Campaign for Red Potatoes to increase usage for flavorful recipes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544034708540-QGYBDD08J337VH6OKNWI/POTATO_Ironman_Page_1.jpg</image:loc>
      <image:title>portfolio - Red Potatoes Holiday Campaign (Copy)</image:title>
      <image:caption>Red Potatoes Holiday Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/e3a05395-8d01-44d1-97ce-b494e3232f87/SilentKiller18x24.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>Wellue Portable Blood Pressure - Transit Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/b9b9861f-302f-428e-8c92-35ee195bb874/Wellue_Display_TickingTimeBomb_300x250_S.gif</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>Wellue ECG Monitor Display Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/f94b687c-d023-476c-a84c-5bae97dc8c90/On+top+of+work.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>Chicago METRA Billboard and Ad Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/ca52467a-bb25-4ba0-aea6-95cda12ebf66/downtown+couple.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>chicago METRA Billboard and Ad Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/9d9e1010-8212-4e9c-bb0c-ec972282ed55/On+time+guy.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>Chicago METRA Billboard and Ad Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1702323326665-PJJXVU63K6HTD6AP98N3/SubwayCarPosters_MTAquestion.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>Inside a subway train with advertisements on the walls, featuring titles like "How Does a High-Tech MTA Help Me" and "Can My Phone Make the MTA Move Faster." The train has blue seating and metal handrails, and the view shows an empty platform through the open doors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1702325263870-U7RD4YQNSZHUPGD0M2S5/3+posters_MTAquestion.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>A woman in a gray hoodie stands in front of three colorful digital display advertisements on a subway station wall. The displays ask questions about technology and include images of a smiling man and a young boy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1702323354277-QQJCUNW1PJ21GS78ORKQ/bus+shelter_MTAquestions.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>Bus shelter with a digital advertisement MTA "Questions" campaign.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1702323487075-SL6Z5ZV3WLTZT5OTVQIU/QuestionsWall_MTA.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>In-station ad campaign featuring large interactive digital display wall with various questions and images of people's faces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1702323500762-26BWGXC9IR7XSGS1SV3J/SocialPosts_MTAquestions.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>Three smartphones displaying Instagram posts featuring people on transit. The first shows an older man on a bus or train with a green question mark overlay, with a caption about improving the MTA system. The second shows a young man with a backpack on a subway with a purple question mark overlay, discussing computer-based train control upgrades. The third shows a young woman sitting on a bus with a yellow question mark overlay, talking about how technology helps with transit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544033239595-ZYFB2CKJHFHPSIOEF0BQ/18MTAH-233+HumanRightsInitiative_OTGH.jpg</image:loc>
      <image:title>portfolio - Human Rights Campaign in subways (Copy)</image:title>
      <image:caption>Human Rights Campaign in subways</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/288557ad-46a5-4586-8072-5a93824afab8/MTA+Homeless1_Page_5.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>MTA Cause Campaign for the Homeless</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/45f2dd8f-66e4-4656-89eb-797df3a14aa2/MTA+Homeless1_Page_6.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>MTA Cause Campaign for the Homeless</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/89b90e06-306d-44ae-9b91-fdb62a9b0b67/MTA+Homeless1_Page_7.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>MTA Cause Campaign for the Homeless</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1545339827886-I4SG57SPFWBH2RGYJF5U/MNR_TReeTrimming.png</image:loc>
      <image:title>portfolio - Re-positioning Metro-North Rail Road (Copy)</image:title>
      <image:caption>Re-positioning Metro-North Rail Road No this was not the campaign finally selected - but believe it would have been the better campaign to engage passengers to convey all the areas of improvement to ridership experience being delivering by Metro-North.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544043225216-4QIXFX27PZMSZA7KLRIC/Screen+Shot+2018-09-28+at+7.58.58+PM.png</image:loc>
      <image:title>portfolio - New app introduction (Copy)</image:title>
      <image:caption>New app introduction A very cool but challenging multi-platform campaign to introduce an all-in-one app from the MTA. helped guide campaign from focus group to execution. Task was to convey all the functional benefits to provide reason to download and use. Campaign deployed across all transit systems - NYC Transit, LIRR and MNR - and across all media including trains, buses, subway stations, Grand Central Station, social.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1661376980857-QK5XHC2HP36KZ84QFJFZ/image-asset.png</image:loc>
      <image:title>portfolio - Social Awareness Campaign for launch of MYmta app (Copy)</image:title>
      <image:caption>Social Awareness Campaign for launch of MYmta app</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544111244329-HD42RH3XZMG97WBUJYBX/MTA_Bus+Digital+Screens+OBAV_Vianova_1920x1080+copy.jpg</image:loc>
      <image:title>portfolio - System-wide campaign introducing new app (Copy)</image:title>
      <image:caption>System-wide campaign introducing new app A very cool but challenging multi-platform campaign to introduce an all-in-one app from the MTA. helped guide campaign from focus group to execution. Task was to convey all the functional benefits to provide reason to download and use. Campaign deployed across all transit systems - NYC Transit, LIRR and MNR - and across all media including trains, buses, subway stations, Grand Central Station, social.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/b5203ac2-b295-4f74-95c5-ad8fc9db3454/myMTA+images.png</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>MTA myMTA App Launch Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544033644784-9G9WUX4O2NTLSCGXLCZN/AFFI-14-006_IronMan_Peak_GEN+copy.jpg</image:loc>
      <image:title>portfolio - Frozen Food Category Campaign (Copy)</image:title>
      <image:caption>Frozen Food Category Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544033688516-7YSHSQCQ5LNJLDU9YVOL/AFFI_300X250_sandwich_animated%5B3%5D+copy.gif</image:loc>
      <image:title>portfolio - Frozen Food Category Digital Marketing (Copy)</image:title>
      <image:caption>Frozen Food Category Digital Marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544033831488-7LVLEULKPFIBQG5A3ZVA/BB+Talker.png</image:loc>
      <image:title>portfolio - Foster Farms March Madness Campaign (Copy)</image:title>
      <image:caption>Foster Farms March Madness Campaign This demonstrates the power of an integrated multi-platform campaign. To get share of stomach among male millennials during this key snacking period, we created a mobile game while deploying the full game of shopper touchpoints - POS with QR code, digital media driving to digital coupon galleries at key retailers, market-centric social influencer campaign and of course the mobile game. Secured disproportional sales vs Tyson and other frozen snacks while demonstrating marketing to key customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544108215620-I03YIHCZFRJSTT542BT1/image-asset.gif</image:loc>
      <image:title>portfolio - Driving seasonal relevance (Copy)</image:title>
      <image:caption>Driving seasonal relevance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544033880258-HV48KOTOLKG2XSH7BXW2/BTR+Webpage.png</image:loc>
      <image:title>portfolio - Foster Farms B-T-S Walmart  (Copy)</image:title>
      <image:caption>Foster Farms B-T-S Walmart</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544033953683-3UVTA7W6X1PKRR0AN0YD/FF_Poppers.png</image:loc>
      <image:title>portfolio - Foster Farms New Product Intro (Copy)</image:title>
      <image:caption>Foster Farms New Product Intro</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544042526582-O92OQF5EDHR7JUUDBDJ6/RV_bin.png</image:loc>
      <image:title>portfolio - Applying positioning to merchandising (Copy)</image:title>
      <image:caption>Applying positioning to merchandising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544042017530-RLM04JOIMVX6I5Z5QGWB/MX_walmart.png</image:loc>
      <image:title>portfolio - Leveraging cause to drive retail support (Copy)</image:title>
      <image:caption>Leveraging cause to drive retail support</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544042792847-9OLNLPSSPVVUXOES7DSD/OpticWhite.jpg</image:loc>
      <image:title>portfolio - New Marketing Campaign (Copy)</image:title>
      <image:caption>New Marketing Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544042860850-WQKIR0IH5E6QB0XOZKIR/CT+Stop+Start+Print+w+Revised+Germ+Scans.jpg</image:loc>
      <image:title>portfolio - New Marketing Campaign (Copy)</image:title>
      <image:caption>New Marketing Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544042351941-MR6QGO4N20JVCNWNNMUR/Roche_6x9card_1.7_Page_1.jpg</image:loc>
      <image:title>portfolio - Supporting exhibition (Copy)</image:title>
      <image:caption>Supporting exhibition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1544042962595-15MHHUADIS5KVLO0YXA6/Roche_6x9card_1.7_Page_2.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>A poster showcasing architecture and design influences, featuring images of modern buildings, including a Xerox building model, and listing notable works like Central Park Zoo, Deutsche Bank headquarters, and Oakland Museum of California, with information about an exhibition sponsored by Assa Abloy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1661440048424-6DQF6ZUZBEJSBKLJVTGR/image-asset.png</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>A digital newsletter for Cortex Symphony 2021 Security Operations Summit, highlighting breakout sessions, news, and keynotes, featuring logos of Pfizer, Palo Alto Networks, and Cortex, with images of four women cybersecurity experts and event details listed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1661440084184-6KOR682K93F0Q7KJQDIU/image-asset.png</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>Digital newsletter for Palo Alto Networks' Ignite 2020 conference, with details about event features, dates, resources, and speaker highlights. Part of a large initative I was part of to drive event registration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1703272778660-0RIBMS8XT05NGQJZ5V8I/Seagate+style+guide_dockstar_Page_14.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>Created colorful new graphics and advertising banners for Seagate's Replica backup service with playful animal and character illustrations and slogans.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1703271905340-5IZ2C84A1TL8V06BQ8MJ/Seagate_Header_Comps_Page_3.jpg</image:loc>
      <image:title>portfolio - Seagate GoFlex Portable Hard Drive Campaign (Copy)</image:title>
      <image:caption>Seagate GoFlex Portable Hard Drive Campaign Part of full launch campaign to introduce storage solution features through emotional benefits. Campaign ran in Best Buy stores and across digital and social media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/1703356458817-FZ9ROEUGBKPIWL4V7388/Seagate_Header_Comps_Page_1.jpg</image:loc>
      <image:title>portfolio - Seagate GoFlex Hard Drive Campaign (Copy)</image:title>
      <image:caption>Seagate GoFlex Hard Drive Campaign Developed full campaign for Seagate’s leading edge hard drives for deployment in Best Buy stores and across digital and social media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/e6be678a-b6c3-4640-9b68-cd37812f5b3e/Bottom+of+1TEST+site.png</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>New Website to Drive Blood Testing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/da42123e-aa0c-47b8-a597-4cf6760e1732/IMBXX+website.png</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>New website to drive supplment trial</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/c48082bb-973c-4f6f-a842-19af1144f59b/Wellue_Display_SmartwatchBites_300x250_Y.gif</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>Wellue ECG Monitor Animated Display Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/23271bbc-7fb2-4ceb-b59e-7382a98af83a/Wellue_Display_AnywhereAnytime_300x600_Y_ALT.gif</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>Wellue ECG Display Display Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/3318cb34-6b51-4584-87ff-bd8b5067412d/Wellue_Display_30SecondTest_300x600_S.gif</image:loc>
      <image:title>portfolio</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c08127325bf0295dc5c2919/401cd6cf-cc13-458a-b14f-30ed53868901/Love+in+Every+Roll_upscaled.jpg</image:loc>
      <image:title>portfolio</image:title>
      <image:caption>Kirkland Bath Tissue Ad Campaign</image:caption>
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